Huge props to Ms. Christina Lynes who has undertaken a wicked project to raise awareness of organ donation here in Calgary, AB.
The identity designed for Organ Collective was a great project to be a part of. Their object is to raise awareness about the importance of organ donation within the Calgary community and is aimed at 18-24 year olds. The "O" was designed to speak to the variety of age, race, sex, social status etc. that can all come together as a community for a single cause.
